4 Mega SEO Mistakes!

SEO is one of the most popular subjects on the internet … alongside that other ubiquitous three-letter word that starts with ‘se…’! This prevalence of information often leads people to believe that SEO is quite a simple task – one that they can do effectively themselves if they read a few blogs. While you are often in a good position to do much of the legwork (writing press releases and website copy, helping with keyword research, etc), there are some common DIY SEO mistakes that really do NOT help your web marketing campaign! We look at the top 4 today.

Using Black Hat Techniques

You don’t have to be an evil Google manipulating monster to fall for what seems like an easier way to get search engine rankings … and which might anger the giant of web search! A little knowledge can be a dangerous thing when DIY-ers use what looks like an easy way out. These quick-fixes are almost always considered black hat, and will get your site banned or penalized in Google when caught.

Meaningless Meta Tags

Many, many people that write their own meta tags don’t realize that this is the only piece of text that search engines display alongside your main website title. It should contain your keywords – if only to tell searchers that the page is relevant to what they were looking for.

Correlating Content

Aside from on-page SEO, including your keyphrases in your site copy helps reassure visitors they have come to the right place, and helps tone down bounce rates (percentage of visitors that leave within a few seconds).

Ignoring the Power of the Address

Your URL is one of the most powerful weapons in your SEO arsenal – use it! You should spend at least as much time brainstorming and refining your URL ideas as you do on your entire site content.