about 1 year ago - No comments
Google SEO penalties are more common than you might realise. They also happen to well-meaning website owners more often than you might realise! Google’s algorithms are designed to catch actions, not intentions, and so there are many honest webmasters out there currently serving time behind Google bars. It can be frustrating not knowing when your [...]
about 1 year ago - No comments
You can’t dupe the duplicate content filter! However, you can have a fairly serious impact on your SEO by having too much duplicate content on your site, even if it is properly credited and legally allowed. There is ongoing confusion over the best way to deal with duplicate content on your site; here we check [...]
about 1 year ago - No comments
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”. SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this? If you’re looking for moustache trimmers and beard clippers, you’ve [...]
about 1 year ago - No comments
SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site [...]
about 1 year ago - No comments
There has been very intense disagreements between which of Pay Per Click(PPC) or Search Engine Optimization (SEO) is more effective for a company. PPC offers many advantages such as near instantaneous flow of traffic, pay on performance, precise keyword targeting, budget control and time control just listing a few. Since results are instantaneous, most SEO [...]
about 1 year ago - No comments
This is a very good youtube video outlining the main concepts of SEO. It really shows you the jist of what search engine optimization is all about. Get Shareaholic No TweetBacks yet. (Be the first to Tweet this post)
about 1 year ago - No comments
There are a lot of stories on the web about ultra-successful businesses … the ones that fail don’t get anywhere near as much press. The reality is that the unsuccessful businesses outnumber those that survive by about 15 to 1. It isn’t all down to their web marketing or SEO – here are three important [...]
about 1 year ago - No comments
Usability testing has been the flavour of the week, and if you’re as fanatical about this ultra-useful web marketing activity as we are, you’ll consider doing your testing at every one of the following five stages of website development… Planning stage Before you even have a rough idea of what your site will include, do [...]
about 2 years ago - No comments
We’ve been talking about usability testing this week – one of the internet marketing activities that most people don’t bother making the effort with. Here are the top 5 excuses we hear for not doing usability testing … and why (just like not having your homework done!) making an excuse only hurts you in the [...]
about 2 years ago - No comments
In SEO, analytics is the be-all and end-all. If something shows up in the numbers, it’s good … if it doesn’t, then it isn’t . However, you wouldn’t be the first person to realise that it’s smarter to try and test some aspects of your site before you implement them – the way you do [...]