Since linking out to other sites diminishes your site’s link juice, internet marketing people tend to exhaust efforts only in building links pointing to their own website.

The belief that linking out or having outbound links would also diminish the value of your site that would result to lower ranking in the search listing is not true. It may diminish your link juice and may cause the decrease of your page rank but your search listing position can’t be lowered.

Outbound linking is a charity. You contribute links to other sites, giving out your link juice to them. You are voting them to increase their link popularity. So, what good would outbound links give for your site? There is good with linking out especially if you do it carefully and appropriately.

Through linking out to other sites that are unquestionably relevant to yours, you are also boosting the relevance and usefulness of your site for search engine users. Google measures the site importance for certain keywords through the site relevance and usefulness of links, both inbound and outbound.

Outbound links also helps boost your visibility for local search. For instance, if your business is a fashion boutique in California, you can also link out to sites that offer the same service within California.

Not to mention, linking out can actually boost your page rank. However, it greatly matters on the relevance of the websites that you link out.