A decade ago, it was acceptable for search engines to have a web content that is totally composed of keywords. Meaning, the web content cannot be read by humans because everything in it is nothing but keyword phrases. This was the past of SEO. However, with the advent of upgraded search algorithm to serve best the internet searchers by giving quality search results, the SEO panorama has evolved.

Of course, it is advantageous to all in having search engines that deliver relevant search results; this does not exclude the SEO industry. With quality organic search results, the competition in the SEO industry has become fair. Using the keyword spamming as a tactic would have you penalized or banned from search engines. However, the importance of keywords for search engine optimization is not devalued with this event. Keywords still play an important role. However, keywords should be used with a sense. This means that if you put them in your web content, you have to make sure that they are syntactically and semantically in coherence with the rest of the words in a sentence or paragraph. Besides, you also have to consider the keyword density, when it exceeds from the limit, you are automatically accused of spamming. So, what’s the acceptable keyword density by the way? It is believed that enough keyword density should be five to nine percent of the entire web content. Just to be safe, five percent keyword density is recommended.

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