Archive for April, 2009
Top 15 SEO Spam Tactics
Apr 15th
Spamming, for lots of SEO companies, are the only resort to give desired results for their clients even in a very short period of time. Higher ranking is undeniably achieved through spamming tactics. However when search engines will find out that those sites which are gaining higher ranking in the search engine results page through spamming, it will be removed from their index as a penalty or bury it in the search engine listing.
Both SEO companies and clients should be aware of spamming tactics to prevent ignorance. Ignorance is a crime and when you are hit by it, it is your own fault. Information is available anywhere in the internet and are ready at your disposal. They are just waiting to be read.
Here are the top 15 spamming tactics:
(a) JavaScript redirects
(b) Dynamic real-time page generation
(c) HTML invisible table cells
(d) DHTML laying and hidden text under layers
(e) Humongous machine-generated web sites
(f) Domain spam
(g) Duplicate domains
(h) Links inside No Script tags
(i) Publishing empires
(j) Wikis
(k) Networked blogs
(l) Forums
(m) Invisible text
(n) Link farms
(o) Link stuffing
The above enumeration is just some of still innumerable spamming tactics. Some are still unknown because only few internet marketing experts are studying more spamming tactics. Perhaps, there are spamming tactics that are in-discoverable because spammers are as witty as SEO professionals. I could say that they even know a lot more about anything in the internet than the ethical web marketing experts.
Other Factors that Define Your Site Ranking
Apr 10th
Aside from web content, web design, internal and external links, and Meta tags, there are also other factors that affect your site ranking in the search engine results page. SEO professionals have already explained these things but only few understand because the presentation of their ideas is complicated. Let me present the concept in layman’s term. This would somehow help you understand the basic concepts involved in internet marketing.
Keywords are important in search engine ranking. They must be visible in the content throughout the web page. However, you should be careful of the keyword density. Keyword density is the frequency of repetition of your keywords in content. It can be derived by dividing the number of times the keyword is repeated over the number of words in your content. The ideal keyword density is 5% while some agrees that 7% or 9% is the standard. Once your keyword density exceeds from the limit by repeating your keywords unnecessarily, search engines would identify it as spam. Of course, you would likely get erased from their index or your site would be banned. This is the punishment that SEO professionals and other rest of internet marketing experts are avoiding. That is why, everyone is cautious on their strategies. Abiding the rules of search engines is the best way to get the desired results such as ranking higher in SERP of major search engines like Google, Yahoo and MSN.
If a jungle explorer has a paper map with him to avoid getting lost while on the journey, site visitors deserves a sitemap. The sitemap serves as the guide for visitors of your site in order to navigate all the pages of your site smoothly. Sitemap is also a factor in having all your site pages getting indexed because it helps the search engines find all of your pages. If you want search engines to crawl deeper through your site, create a sitemap and that’s it.
4 Essential Techniques to Drive Web Traffic
Apr 9th
Generating web traffic for your site is very important in making your online marketing business survive. So, it is a must to know the essential techniques in driving web traffic to have more possible buying customers of product or service you offer.
Here are the 8 traffic-generating techniques:
1. Invest in PPC Advertising – Pay Per Click is the most effective way of generating traffic for your site. In order for your business to dominate the 3 major search engines: Google, Yahoo and MSN, you need to subscribe to their advertising programs. Subscribing to Google Adwords would have your site gain traffic for Google users, Yahoo! Search Marketing for Yahoo, and Microsoft Live Search Advertising for MSN.
2. Master keyword selection – Keywords are the ones that serve are the key to have your website visited. Choose the appropriate keywords for your internet marketing business to achieve the traffic you desire.
3. Create a capture page – Capture page is where the visitors provide their name, email address and other contact information. This comes in different terms such as opt-in page, squeeze page and others. This page encourages the visitors to provide their contact information which will be added to your auto-responder mailing list.
4. Write articles and press releases – With articles and press releases, you get long-term exposure for your site. Articles have resource box where you are going to put the information about your web marketing business, your contact information and links, too.
Vanity URLs in Facebook
Apr 8th
Facebook has taken the internet by storm, obviously beating other famous social media networking sites such as Myspace, Friendster, Twitter and hi5. However, this famous social networking site is making changes to improve its features to serve its subscribers better. One of the changes it is improving is the adding of the Facebook’s capability for vanity URLs.
With vanity URL, your Facebook profile would look something like this: http://www.facebook.com/yourname. Myspace and Twitter already have offered this kind of URL; this is the advantage that these social media networking sites have over Facebook.
As of this time, the availability of vanity URL is not for all users yet. However, some businesses and celebrities are starting to get them now.
Vanity URLs allows the users to indicate their names or business names or entities in the URL syntax, instead of random numbers. This offers great opportunities on the part of web marketing professionals and SEO experts when it comes to popularizing your brand or achieving the success of your branding goals.
However, even without vanity URLs, Facebook is still the preferred social media sites for business strategies. Aside from its active millions of users that visit everyday, there are other ways to use it in online marketing business goals.
Top 2 Ways to Improve Your Site PR
Apr 7th
In the recent SEO trends, a page rank is no longer a big factor in the search engine results page ranking. This perception began when the internet marketers has found out that search engines, Google for instance, rank web pages not according to the page rank you got for your website but according to the quality of web content and its relevance to a keyword phrase being typed in the search box.
However, even if the internet marketers has successfully devalued the importance of page rank, still there are people who treats page rank like gold coins.
Why is that so? It is because there are still a lot of opportunities that page rank can give. With higher page rank, you gain more popularity compared to your competitors in your market niche. You are offered advertising of other online businesses related in your chosen field for a fee. Above all, you get more traffic because the higher the PR, the higher rate of credibility you gain.
Here the ways of improving your page rank.
1. Install more web pages for your site that are stuffed with quality content. Quality content means unique and informative write up that are, of course, related to your business. Arriving with a unique content is time-consuming but you get what you deserve in the end. Also, update your web content as often as possible so that visitors would trust your site of recent and useful information.
2. Build links for your website. Links do not only boost your ranking in the search engine results page because originally, it is the main factor in having your site PR increase. The more links, the more likely that your page rank would increase. However, always stick to the idea of quality link building. Do it ethically.
7 Factors to Raise Your SERP Ranking
Apr 6th
Your SEO efforts would be useless without getting any results such as achieving higher ranking for your site. Since it is a common question to ask how to rank well in the search engines, let me give you the seven factors that help to increase your ranking in the search engine results page.
1. Quality Content – Everyone wants quality in everything, especially when it comes to web content. Internet users are meticulous these days; they tend to view only websites that posses quality content. So, in order to generate voluminous traffic for your site, putting useful information your web content is a great advantage. However, updating it with the recent information that really counts is even a greater advantage over your competitors.
2. Right and Appropriate Keywords – The most important part of SEO is to employ keywords within your web content. Keywords should be relevant to your website. You should think like a potential customers; think of word phrases that those potential customers would likely type in the search bar to get to your website.
3. Article Submission – Article directories are great source of quality inbound links. However, you must know how to judge a quality article submission sites. Submit your article to sites you think are credible enough. Article submission is one among the important tasks in search engine optimization. There are two great rewards that article submission can give to your website if you have written you article with enough quality; and those are web traffic and non-reciprocal links.
to be continued here: 7 Factors to Raise Your SERP Ranking (A Continuation)
The Purpose of Blogging
Apr 3rd
Blogging plays a vital role in SEO, or internet marketing as a whole. That is why it is important that any online business should also do it. However, despite the considerable number of articles available in the internet, claiming about the advantages of blogging, still only few understand the whole concept. Perhaps, those people who fail to understand the importance of blogging fails to know the purpose of it. Here are some points presenting the purpose of blogging.
(a) Blog posting develops relationship and community: Since blog write ups are written conversationally, there are no intimidation to occur on the part of the readers. Blogging is just a form of informal communication; it is like talking to your friends while in the living room. This way, you are providing a venue for your customers, even potential customers, to share their views and opinions in response to your blog topic via blog commenting.
(b) Blog posting influences the customers: Through blogging, the customer will be able to understand better what benefits they can get out of availing your product or service. Blogging has no limit when it comes to the number of words to be written or number of blog entries to be posted, thus, you have enough space for anything that you want to say about the benefits your product or service can offer.
(c) Blogs are easily set-up and updated: Several blogging software or blogging platforms are taking the internet by storm. The cause of domination is that they are for free. Signing up an account is very easy.
From being an online journal, blogging became one among the effective web marketing strategies. Really, there are lots of unpredictable things that are going on in the internet because of its fast-paced nature.
Achieve Online Business Success with Web Design
Apr 2nd
It is noticeable that several websites on the internet are visited by the internet users but these visitors tend to leave the website without reading a single word of the content. The reason is obviously the web design; ugly-looking websites are trashes in the eyes of the internet users. Another reason is the poor web content. Poor web content is characterized by textual write up that contains nothing but keywords that are stuffed into a sentence; but nonetheless, semantically empty. What the internet users like are websites that are, of course, visually attractive, fun to navigate because of clearly defined navigation links.
Interactivity of a website is one among the factors for ideal web design. Website can be interactive with the help of applications such as AJAX, ASP>NET, C#, and JavaScript. However, JavaScript must be used minimally or you make your website unfriendly to search engines. JavaScript is unreadable in the eyes of search engine spiders, thus, discouraging them to crawl on the web page; so, just use it when necessary. The color selection is also an important factor for great web design; the background must be in high contrast with the text. And, choose colors that are not painful in the eyes.
Also, avoid making static web pages unless the content is attractive enough in terms of web design and most especially the content. Static web pages are really boring; your website visitors would see the same page over and over again every time they visit it.
If these tips be followed, I assure you that your internet marketing success can be achieved in the right time.
How to Get Hit by Google 950 Penalty?
Apr 1st
As an SEO expert, I felt obligated to present my views on web marketing in general: search engine marketing, search engine optimization and the rest. However, presenting things conventionally is boring. So I have this write up to change the usual way of presenting good views about SEO stuff.
In order for the people to better understand the whole concept of Google 950 Penalty, let me present some points on how to get penalized with Google 950 if ever you are optimizing “seo services” as one of the keywords for your site.
(a) Put “SEO Services” on the title of your page.
(b) Put “SEO Services” as Header (H1) title for your content.
(c) Put “SEO Services” anywhere on the page.
(d) Put “SEO Services” as the Alt text for all any images on the web page.
(e) Put “SEO Services” as the starting label of your navigation links. So the navigation links would look like this: “”SEO Services Home,” “About SEO Services,” “My SEO Services,” “Contact SEO Services.”
(f) Put “SEO Services” on the URL syntax of each web page. It would look like this: “www.yourdomain.com/about-seo-services.html.”
Looking at the enumerated points above, you would say that these are the right ways of sustaining the consistency and relevancy for your site. However, in the eyes of the Google search engine spider, this is unnatural and undoubtedly a spamming method in which the keyword “seo services” is stuffed anywhere.
Perform the mentioned ways of getting penalized with Google 950, and you will see how much truth this write up speaks.
Identifying Spam Comments
Apr 13th
Posted by tarawme in SEO Techniques
No comments
When opening your blog account, you are some times surprised with over a hundred of blog comments in your site. If you are a beginner, you would be elated with how many people reacted to your post. But, internet marketing professionals would immediately suspect them as spam comments. It is easy to identify spam comments because the comments are generally off topic, not really talking about the content of your post. If not, the content of the spam comments are merely gibberish with lots of anchor texts in them.
To this day, spam comments have evolved. If you are not meticulous enough in identifying them, you be victimized. Some of the spam comments this very time are hard to identify because they sound like genuine. Here are some determining factors to avoid these spam comments.
(a) They are short like: “I like this post” or “Nice article”
(b) The statement applies everywhere, to any topic such as: “This article is great. I learned a lot. Thanks for having your insights known to me. Hope you will post more informative articles like this”
(c) They are appreciative like the given previous example
(d) They sound spammy
The five factors above are spamming techniques that you should be aware of. They may not harm your entire online marketing venture. But in a way, they do harm it. Having more spam comments in your blog posts degrades the credibility of your site and there will only be SEO neophytes who will read your posts. You know what I mean.