Link building is an integral part of web marketing strategy that is search engine optimisation. Link building is synonymous to mining in which you are going through the deepest part of the world wide web space to search and gain links for your site.

Links are not all equal, and they can’t be. There are artificial and natural links. Artificial links are those that are made from link farms or free for all websites and links from irrelevant websites. Natural links are those that are created manually and from relevant websites. Relevance is determined by theme.

Of course, when we say quality links are those that are natural and created manually. One quality link is equivalent to thousands poor links. So, it is very impractical to settle for thousands of useless or poor links when you can achieve a quality link that can help on your site’s link popularity? By the way, link popularity is the determining factor in having your site ranked in major search engine search results page.

There are factors that would help you determine a quality link. These are content relevancy, anchor text, page rank, and no. of links on page. The website that you are linking to must be relevant to yours in terms of the whole site’s theme. The anchor text must also be related to your site in such a way that it represents your company and your products. The page rank of the site where you are linking from should be higher; ideally, the page rank must be 3/10. Lastly, the no. of links in a site should also be considered because it is the determining factor on how the page rank will be distributed. The value of page rank will be shared or disseminated among all the internal and external links of the site. In other words, it is better to link to a web page having PR 3 with 4 links on the page than to a web page having PR 4 but with 60 links.

When all these things are learned, as what SEO experts are always been saying–you are just one step towards successful web marketing.

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