Generating Natural Links through Link Baiting

Link baiting used to be one among the black hat SEO strategies. It is creating a story out of fabricating an original story to make it more interesting to readers. As a result, more online readers are attracted to link to such article, thus giving more natural links for your site. Telling lies is the key in link baiting. However, because of the potential of link baiting in the arena of web marketing, it is recently adapted as one of the white SEO techniques. But there’s a twist from the original process. There are no lies involved in the story. This makes creating a “link bait” difficult to do.

Link baiting was redefined by Matt Cutts of Google. It should be an article (or blog entry) that presents interesting fact–a fact that arouses the readers to respond. Meaning, a “link bait” should be controversial if not funny or anger-provoking. When people talk about the article, there are chances that more of them will be linking to your article. This way, you are generating natural links. Link popularity can be easily achieved without much effort to exert.

A “link bait” is made by making a valuable resource such as lists, special reports, history of and many others. It should be newsworthy be the first to post about it in your niche. Disagreeing with an authority is one of the strategies in arriving at good link bait that works. Interesting pictures also work.

The only detrimental aspect of making “link bait” is that you cannot control the inbound links you get; you are getting irrelevant links too. Irrelevant links degrade the relevancy aspect of your site to a certain keywords. Link bait could somehow contribute small but almost insignificant problem to your internet marketing venture.