Business Models and Their Use In Web Marketing
Feb 21st
Web marketing is based on several business models. What makes a great business model is the ability to relate it to a very core group that will buy your products or service. This generates profits, promotes customer relationships, promotes repeat business, and opens networking opportunities.
Using Business Models For Web Marketing
Business models are used because they have proven themselves to be effective techniques. They can save great amounts of time and are cost effective measures to use in modern business. The most popular business models fall into one of four categories that define the specific type. Each is useful in various situations. More >
How can I recover from a Google penalty?
Aug 26th
SEO is one of the fastest growing and changing IT industries, with the techniques that bring SEO success constantly evolving. SEO techniques considered effective and a great way to do SEO may not be as effective a month later, and could result in adverse effects for your site and its SEO campaign. Therefore, focus on white hat SEO techniques and keep up with the goings on and changes that bring success when it comes to SEO. As a general rule, this ought to prevent you from obtaining a Google penalty. However, Google penalties do happen, but recovery from such a penalty is possible.
The biggest downside of a penalty from Google is the loss of rankings, and removal from search results. One of the most talked about examples of Google penalty being imposed on a business is that of J.C. Penney. This was a case a while back where J.C. Penney used link building strategies that violated Google webmaster rules. When discovered and written about by The New York Times, Google’s response was to issue a penalty that removed the site from search results. More >
On Your Own SEO: 6 Web Marketing Activities You Can Do Today
Jun 19th
Every good SEO company (ourselves included!) is very happy to give customers a full-service option – sit back, relax, and watch your rankings go up. However, there are plenty of people out there that are eager to get things going and want to be closely involved in their SEO – this can also be a fantastic business strategy. If you’re eager to burst off the starting blocks with your SEO campaign, here are some activities you can do yourself. More >
The Keys to Freedom: When Will Google Remove My SEO Penalty?
Mar 18th
Google SEO penalties are more common than you might realise. They also happen to well-meaning website owners more often than you might realise! Google’s algorithms are designed to catch actions, not intentions, and so there are many honest webmasters out there currently serving time behind Google bars. It can be frustrating not knowing when your sentence will end, though – today we explore Matt Cutts of Google’s advice about how and when SEO penalties are removed. More >
5 SEO Myths Conspiring to Kill Your Rankings
Mar 10th
Well-structured, expert SEO help is essential to the success of just about every site on our big, blue internet nowadays! Yet, there are still so many myths and misunderstanding that we encounter regarding SEO … sometimes these misunderstandings cost rankings, sometimes they cost money, sometimes they cost entire businesses. At least make sure that you understand these five things about SEO … More >
Australian Small Businesses; It’s time to get online!
Mar 7th
It’s no surprise the number of people who use the Yellow Pages print directory less than once a month, or don’t use it at all, has increased by 61% between 2002 and 2009. (Source: Roy Morgan Single Source Australia)
Clearly there is a strong trend towards online search when it comes to consumers sourcing goods and services.
What’s shocking is a 2009 MYOB survey that found 60 per cent of Australian small businesses do not have an online presence. If you are a small business owner in Australia and don’t have an online presence take action TODAY!
A simple, low cost, easy to execute first step is to add your business to all the major Australian online business directories.
An online Australian website directory offers exposure to millions of consumers each month, listings are easy to setup and manage. You may view this is an elementary suggestion, but the data speaks for itself. Sixty per cent of Australian small businesses haven’t done this!
5 Ways to Ensure Duplicate Content Doesn’t Dupe Your SEO
Mar 4th
You can’t dupe the duplicate content filter! However, you can have a fairly serious impact on your SEO by having too much duplicate content on your site, even if it is properly credited and legally allowed. There is ongoing confusion over the best way to deal with duplicate content on your site; here we check out the main methods.
Taking Over the World: Setting up Your Site for Effective International SEO
Feb 18th
The Internet is the great equaliser, allowing small businesses to compete with large, and everybody to put forth their own opinions. While there are some advantages to being a big fish in the WWW pond, there are also some tricky issues to contend with. The first of these is hosting and targeting for international websites – today we explore some SEO based recommendations for businesses that are trying to take over the world! More >
SEO by Stealth – 3 Tips for Writing SEO Content That Sounds Natural
Nov 22nd
We often hear people say “Oh, I don’t want to ruin my website with SEO! That sort of content sounds horrible!”.
SEO doesn’t ruin websites … however, poorly conceived attempts at creating optimised copy can quite easily do so! Ever encountered a website like this?
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5 Website Essentials for Most Effective SEO
Nov 10th
SEO is an essential tool for the success of your website (unless you’re Steve Jobs, Bill Gates, or Mark Zuckerberg!). Yet while SEO ‘gets them there’, your website has to ‘keep them there’. If your ultimate goal in undertaking an SEO strategy is to make more money for your business, make sure that your site has these five essentials in place while you’re undertaking your SEO campaign! More >