Web Marketing Experts SEO & Digital Marketing Blog

5 Tips For Effective SEO Copy

Peppering your content with strategically placed keywords is not the be all and end all of SEO writing. Copy must effortlessly engage readers in order to organically build authority. Here are some tips from the copywriting team at WME about how to pen commanding digital content: 1.  Publish irresistible headlines Your headline must be so compelling […]

Call Tracking

Survey Finds 54 Percent Of Search Marketers Don’t Track Phone Conversions From Search Campaigns. But WME Does! WME use a number of methods to track call conversions including, Google Call Extensions, Google Call Tracking and 3rd Party Call Tracking. Google Call Extensions This functionality enables WME to track clicks to a call button placed within […]

Behind the Scenes of an SEO Team during an Algorithm Update

As many of you know, Google began roll out of their latest Penguin algorithm update change this past weekend.  We had quite a busy and in some ways exciting day, so we thought it would be fun to let you in on how it all went down from inside WME. Text messages start flying between […]

Penguin 3.0 Algorithm Update Confirmed by Google

After weeks of speculation and anticipation by SEOs and webmasters, Google has officially announced the release of the Penguin 3 algorithm update.   Based on early internal data, the rollout began Saturday morning and is expected to continue through the middle part of this week. We expect the confirmation of a Penguin update to mean […]

Google Penguin 3.0 Support

Gary Illyes, Google’s Webmaster Trends Analyst and Search Quality Engineer recently spoke out about the next Penguin algorithm refresh coming as early as next week. Google updates often cause website owners both large and small to worry, because worrying about the unknown is human nature. Google are always tweaking the way their search engine reads […]

Google Analytics: Benchmarking Reports

Have you ever wanted to know how your website performs against your competitors? Google last week announced new benchmarking reports that will help compare your website against others in the industry. You can select between 1600 industry categories, 1250 locations and 7 bucket sizes of daily sessions. Selecting the correct options will make sure your […]

Win for WME at Smart50 Awards

The Crowe Horwath Smart50 Awards celebrate Australia’s 50 fastest growing SMEs based on positive revenue growth over the past three years. Judged by SmartCompany editor Cara Waters, RMIT University Professor Kosmas Smyrnios and independent experts, last night’s awards showcased the ongoing and positive growth companies are experiencing within Australia. WME have featured in the Smart50 […]

Nick Bell’s pledge to Melbourne based charity Helping Hoops

WME’s Managing Director Nick Bell, pledges to donate $15,000 to Melbourne based charity and asks for your support. A driven entrepreneur with a passion for sports, Nick has chosen to put his Cleo Bachelor competition nomination to good use by helping raise funds and awareness of local Melbourne charity Helping Hoops. Helping Hoops work with […]

Web Marketing Experts Celebrates Major Melbourne Expansion

“We have a very large staff … and we need to expand.” Those words by our General Manager Simon Mackay opened yesterday’s celebrations in WME’s Melbourne office. Since 2010, Web Marketing Experts has been bringing our SEO work back to Melbourne and now boasts the largest in-house SEO team in Australia. We employ over 150 […]