Frequently Asked Questions & Answers
What is search engine optimisation (SEO)?
Search engine optimisation (SEO) is the fine art and science of increasing your website’s traffic and visibility on search engines like Google, Yahoo and MSN for those important keywords and phrases that are relevant to your business. Example; search the key phrase “discount cycle clothing” in Google and www.bellasports.com.au a cycling website will appear.
Benefits of search engine optimisation (SEO)?
- 400 million people use Google, Yahoo and MSN to find products and services. If your website is not listed on page 1 or 2 of these search engines your missing out on millions potential customers.
- On average, SEO has 4 times higher conversion rate than paid advertising (Google Adwords).
- 92% of Internet users search via Google, Yahoo and MSN to find products and services.
- Top rankings is non-stop 24/7 advertising and reaches millions of people around the world.
- 93% of search engine users don't look further than page 1 or 2. How can your business achieve its full potential if you're not on the page 1 or 2 of Google?
- 33% of internet users believe companies found in the top search results are a trusted brand.
- Online marketing is 100 times more cost effective than traditional advertising - one decent sized print advertisement in a newspaper costs at least $5,000 AUD, not to mention the cost to engage a good PR firm for any effective ad campaign.
What is Pay Per Click (Google Adwords & PPC)?
Paid / Sponsored advertising is located on the right side of search engines. Advertisers only pay when a user clicks on an ad to visit the advertiser's website. Advertisers bid on keywords and phrases related to their website product or service.
Benefits of Google Adwords & PPC.
- Pay per click advertising generates immediate traffic.
- The principles of pay per click advertising are simple - a company willing to place the highest bid for a keyword or phrase will be ranked the highest on the search results page.
- Pay per click advertising is extremely flexible - keywords / phrases can be adjusted, added or deleted according to current market conditions.
- For short-term advertising campaigns, pay per click advertising is ideal - allowing organisations to change the copy of their ad.
- Pay per click advertising can give an immediate return on investment - especially if your website can process business/sales online.
SEO versus PPC
Our years of web marketing experience has allowed us to determine the best web marketing methods. Please see results of a client who used both SEO and PPC.
One of our clients was ready to drop their SEO campaign, feeling that it wasn't really effective, luckily for them they didn’t. Before they did that they decided to continue with SEO and to track the traffic coming from SEO compared to their PPC traffic. The results were surprising.
The company received a total of 5,538 visitors from search engines in one month. 2,552 of these came from his PPC advertising on Google AdWords, which cost a total of $2,169.20 for the month. The average cost per visitor $0.87. With SEO they received 2,986 visitors, at a monthly cost of $495, meaning the average cost per visitor was $0.16. What's more, the SEO visitors had a higher conversion rate than PPC visitors, at 2.3% vs.1.4% respectively. This client is now a firm believer in the power of SEO.
When will I see results from SEO?
The SEO process will take a minimum of 1 - 3 months to see good results and 4 – 12 months to see excellent results.
What is a keyword / key phrase?
When people search for goods and services via search engines they enter a keyword or key phrase into the search box on Google, Yahoo, MSN etc and hit “search”.
Example of keywords / key phrases when searching for a Doctor are:
1. Medical Clinic
2. Australian Doctor
3. After Hours Doctor
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