topseo

An SEO Company You Can Trust!

Web Marketing Experts is the most trusted SEO provider in Australia. We’ve built this reputation by getting results for our customers and consistently ranking them on page one of the world’s major search engines.

If you’re not on the first page of search results, your chances of getting noticed are massively reduced. People simply don’t click through to the second page. To get your company in front of people, you need to invest in an SEO campaign.

Search Engines We Work With

Search Engines

What is SEO?

SEO stands for search engine optimisation, and this process involves optimising your site in order to achieve a higher search engine results page (SERP) ranking. This is done through a number of improvements, upgrades and reconfigurations all aimed at ensuring that when your site is crawled by the search engines, it is viewed and categorised accurately and favourably.

The general principle is that a website should provide a clear, straightforward and richly informative experience for a user – this means having a website that is contemporary, well organised, and full of optimised content. There are other on-site factors (changes that are made directly to the website itself) and off-site factors (things that are not done to the website directly, but which have a significant impact, such as links) which are also addressed.

No matter what type of organisation you operate, it’s possible to improve your site’s search engine rankings, with the right approach to optimisation. However, some industries are more competitive than others, and therefore they require a more forward-thinking approach as well as a greater number of resources in order to remain competitive. For sustainable results and consistent growth, it’s best to plan a campaign with short, mid and long term goals in mind.

Why do I need SEO?

SEO is often considered the cornerstone of online marketing because, dollar for dollar, it is the most cost effective way to reach new potential clients/customers. Several industry case studies have compared the cost per lead (or acquisition/sale) of different online marketing techniques, as well as marketing options more broadly, including both print and broadcast media. Search engine optimisation consistently comes out on top.

One of the potential reasons for this is that it is often the simplest and most effective way for an organisation to reach users who are already actively looking for what they have to offer. Instead of having to reach a certain saturation point to ensure the target market remembers your name when they need a particular product or service, you appear at the top of the search results as soon as they make a search.

The exact terms you focus on will depend on the industry you’re in, the unique nature of your business, and your short term goals vs your long term goals. For example, if you’re a house painter in Melbourne, you want your company to be among the top results should someone search Google for ‘house painter Melbourne’. SEO marketing is a time consuming process and, if you’re not knowledgeable in the area, it can often be ineffective. That’s why you should hire a professional company such as Web Marketing Experts to look after your SEO marketing.

Results Based on Research

Our dedicated specialist teams are genuinely interested to get to know you and your company, and also research your target market. With this knowledge, they can then recommend the best keywords to get more visitors onto your website. Not only do we aim to increase your visitor numbers, but we make sure that you’re getting the right sort of visitor – one who’s using the internet to make a purchase, rather than simply browsing.

Our approach to SEO is based on years of experience and research which allows us to predict where industry standards are going, and therefore stay ahead of the curve. For example, the standard of copy and content has changed dramatically over time, especially with the Google Panda series of updates. Using our extensive back catalogue of records, we can ensure you’re ready and protected against potential damage from future updates.

90 Day Guarantee

We’re a leading SEO firm because people know that we get the desired outcome for our clients. We guarantee that once we make your website Google-friendly, we will get your website ranking on Google within 90 days for your targeted keywords – or we work for free until you are ranking. Having your website on page 1 can lead to more sales and increased profits.

Call Us Now!

To get your company on page one of Google, call us now. One of our SEO experts will take the time to talk to you about your website, and discuss how an online marketing strategy can work to increase your visitor numbers and sales today!

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